{"id":27222,"date":"2025-12-02T17:04:26","date_gmt":"2025-12-02T16:04:26","guid":{"rendered":"https:\/\/firmatodagliagricoltoriitaliani.it\/2025\/12\/02\/national-flower-congress\/"},"modified":"2025-12-02T17:09:55","modified_gmt":"2025-12-02T16:09:55","slug":"national-flower-congress","status":"publish","type":"post","link":"https:\/\/firmatodagliagricoltoriitaliani.it\/en\/2025\/12\/02\/national-flower-congress\/","title":{"rendered":"National Flower Congress"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27222\" class=\"elementor elementor-27222 elementor-27217\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0d21ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0d21ed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc323ce\" data-id=\"bc323ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20ff861 elementor-widget elementor-widget-text-editor\" data-id=\"20ff861\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"101\" data-end=\"624\">The 3rd National Flower Congress concluded on Saturday in Pompei and Castellammare di Stabia, after three intense days in which growers, technicians, researchers, and industry professionals came together to discuss the present and future of Italian floriculture.<br data-start=\"363\" data-end=\"366\" \/>We talked about what truly matters today for those who cultivate flowers in Italy, such as:<br data-start=\"457\" data-end=\"460\" \/>\u2013 facing climate change,<br data-start=\"484\" data-end=\"487\" \/>\u2013 innovating without losing our identity,<br data-start=\"528\" data-end=\"531\" \/>\u2013 making a supply chain with great potential \u2014 but also real challenges \u2014 more competitive.<\/p><p data-start=\"626\" data-end=\"829\">There was space for contributions from universities, for the hands-on experience of companies, and for the perspectives of floral designers and wedding planners who work with the final product every day.<\/p><p data-start=\"831\" data-end=\"1144\">The Congress took place in symbolic locations like the Di Costanzo\u2013Mattiello Theatre and the Quisisana Palace, and brought many participants directly into the local flower farms. It was a simple and concrete way to see the daily work of growers up close and to truly understand what \u201cMade-in-Italy flowers\u201d means.<\/p><p data-start=\"1146\" data-end=\"1473\">One of the most deeply felt topics was sustainability, addressed as an everyday priority for companies \u2014 for example, through the use of locally sourced materials for soil to replace peat and coconut fiber, the development of biodegradable pots, the use of renewable energy for greenhouse heating, and careful water management.<\/p><p data-start=\"1475\" data-end=\"1631\">For us at \u201cSigned by Italian Farmers,\u201d it was an important moment to listen, gather ideas, and recognize the value of the people who keep this sector alive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The 3rd National Flower Congress concluded on Saturday in Pompei and Castellammare di Stabia, after three intense days in which growers, technicians, researchers, and industry professionals came together to discuss the present and future of Italian floriculture.We talked about what truly matters today for those who cultivate flowers in Italy, such as:\u2013 facing climate change,\u2013 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,1],"tags":[],"class_list":["post-27222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-footprint","category-non-categorizzato"],"_links":{"self":[{"href":"https:\/\/firmatodagliagricoltoriitaliani.it\/en\/wp-json\/wp\/v2\/posts\/27222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/firmatodagliagricoltoriitaliani.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/firmatodagliagricoltoriitaliani.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/firmatodagliagricoltoriitaliani.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/firmatodagliagricoltoriitaliani.it\/en\/wp-json\/wp\/v2\/comments?post=27222"}],"version-history":[{"count":3,"href":"https:\/\/firmatodagliagricoltoriitaliani.it\/en\/wp-json\/wp\/v2\/posts\/27222\/revisions"}],"predecessor-version":[{"id":27228,"href":"https:\/\/firmatodagliagricoltoriitaliani.it\/en\/wp-json\/wp\/v2\/posts\/27222\/revisions\/27228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/firmatodagliagricoltoriitaliani.it\/en\/wp-json\/wp\/v2\/media\/27220"}],"wp:attachment":[{"href":"https:\/\/firmatodagliagricoltoriitaliani.it\/en\/wp-json\/wp\/v2\/media?parent=27222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/firmatodagliagricoltoriitaliani.it\/en\/wp-json\/wp\/v2\/categories?post=27222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/firmatodagliagricoltoriitaliani.it\/en\/wp-json\/wp\/v2\/tags?post=27222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}