From 7 to 9 November, the heart of Bologna welcomed the Coldiretti Village: a great celebration of Italian agriculture, where innovation, sustainability and solidarity came together in the squares of the historic centre.
Among the protagonists of this edition, Firmato Dagli Agricoltori Italiani brought the voice and experience of the certified agricultural supply chain, explaining how the value of origin and work in the fields can translate into quality, respect for the environment and consumer confidence.
During the conference dedicated to young agricultural entrepreneurship, speeches were given by Dennis Calanca, Head of Quality at Filiera Agricola Italiana, Thomas Canini from the Bernardi farm, and Claudia Maccarini, Head of Marketing and Sales at Filiera Agricola Italiana.
Each spoke about their experience in the project, emphasising the importance of sustainable agriculture that cares for the land and is guaranteed by the Firmato Dagli Agricoltori Italiani seal of quality.
The speakers conveyed a clear message: the agricultural supply chain is a living ecosystem that starts with the land, grows thanks to the work of farmers, and ends with the finished product in large-scale retail outlets, maintaining transparency and value at every stage.
The Firmato Dagli Agricoltori Italiani label thus represents a meeting point between producers and consumers, a tangible sign of trust, guarantee and responsibility towards the future of Italian agriculture.