The 3rd National Flower Congress concluded on Saturday in Pompei and Castellammare di Stabia, after three intense days in which growers, technicians, researchers, and industry professionals came together to discuss the present and future of Italian floriculture.
We talked about what truly matters today for those who cultivate flowers in Italy, such as:
– facing climate change,
– innovating without losing our identity,
– making a supply chain with great potential — but also real challenges — more competitive.

There was space for contributions from universities, for the hands-on experience of companies, and for the perspectives of floral designers and wedding planners who work with the final product every day.

The Congress took place in symbolic locations like the Di Costanzo–Mattiello Theatre and the Quisisana Palace, and brought many participants directly into the local flower farms. It was a simple and concrete way to see the daily work of growers up close and to truly understand what “Made-in-Italy flowers” means.

One of the most deeply felt topics was sustainability, addressed as an everyday priority for companies — for example, through the use of locally sourced materials for soil to replace peat and coconut fiber, the development of biodegradable pots, the use of renewable energy for greenhouse heating, and careful water management.

For us at “Signed by Italian Farmers,” it was an important moment to listen, gather ideas, and recognize the value of the people who keep this sector alive.